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    Privacy Statement

    Effective Date: Monday, February 10, 2014 - UPDATED

    This Privacy Statement governs the online information collection practices of Augusta National, Inc. ("ANI"). ANI and any and all entities that control, are controlled by, or are affiliated with ANI are collectively referred to herein as "we," "us" or "our". It outlines the types of information that we gather about you while you are using Masters.com (the "Site"), and the ways in which we use and don't use this information. This Privacy Statement does not apply to information that we may collect offline and/or through other means (for example, at a live event, via telephone, or through the mail).

    PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE USING MASTERS.COM. By using the Site, you signify your agreement to this Privacty Statement and our terms of use. If you do not agree to this Privacy Statement and the Terms of Use, you may not use the Site.

    1. CHANGES TO THE POLICY

    If we make a material change to the way in which we collect, use, and/or share your personal information, we will post the changes on this page. If the changes are significant, we will provide a more prominent notice. Please refer to this policy regularly. Your use of the Site following any such notice will signify and constitute your assent to and acceptance of the revised Privacy Statement.

    2. THE INFORMATION WE GATHER AND HOW WE USE IT
    A. Non-Personally Identifiable Information

    Non-personally identifiable information cannot be tied back to an individual user of the Site. We may use non-personally identifiable information collected from you and other users to perform statistical analyses of user behavior and characteristics. These aggregated statistics may be used to improve the Site and for product development and marketing purposes generally. We also may provide such aggregated information to advertisers, sponsors, licensees and other existing or potential ANI vendors for certain purposes, but such statistics contain no personally identifiable information and cannot be used to gather such information.

    We collect information through technology to make the Site more useful to you and for various purposes related to our business. For instance, when you come to our Site, we collect your IP address. An IP address is associated with the access point through which you enter the Internet, and is typically controlled by your Internet Service Provider (ISP). Your IP address alone is not personally identifiable. We may use IP addresses to collect information regarding the frequency with which you visit various parts of our Site, and we may combine IP addresses with personally identifiable information.

    Our Site also collects information through a variety of technical methods, including, without limitation, cookies and Web beacons. Cookies are pieces of information that a Web site sends to your computer while you are viewing the Web site. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. Cookies, web beacons and other technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf.

    B. Personally Identifiable Information

    Personally identifiable information includes specific details about individual users of the Site such as a name, email address, and age. The personally identifiable information you provide to us when using the Site may be used to provide ANI or Masters products and services to you, to enhance your experience at the Site, and, if applicable, to enhance your experience as a subscriber to ANI's products and services.

    We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to ANI and the Site, including, without limitation, hosting and maintaining the Site, and developing applications for the Site. These Outside Contractors may sometimes have limited access to information collected from you, including your personally identifiable information, in the course of providing products or services to us. Access to your personally identifiable information by these contractors is limited to the information reasonably necessary in order for these Outside Contractors to perform their limited function for us. We also require that these contractors (i) protect the privacy of your personally identifiable information consistent with this Privacy Statement, and (ii) not use or disclose your personally identifiable information for any purpose other than providing us with products or services for which we contracted. We may disclose your personal information to third parties in connection with a corporate transaction, where all or a portion of our business or assets (including our associated customer lists containing your personal information) are sold or transferred. We may also disclose your personal information if disclosure is required by law or pursuant to judicial or governmental investigations or proceedings.

    We may disclose your personal information to third parties in connection with a corporate transaction, where all or a portion of our business or assets (including our associated customer lists containing your personal information) are sold or transferred. We may also disclose your personal information if disclosure is required by law or pursuant to judicial or governmental investigations or proceedings.

    In addition to the foregoing uses, if you submit, post, email or otherwise voluntarily send us information, content or materials, including, without limitation, photographs or comments (collectively, "Submissions"), we (and our licensees, distributors, agents, representatives and other authorized users) shall be entitled to unrestricted use of such information in accordance with our terms of service. Please click here to read the terms of service. To the extent Submissions contain any personal information, we cannot protect such information as conditional and third parties may collect and use such information.

    You should be aware that if you voluntarily disclose personally identifiable information in an e-mail or other communications with third parties listed on the Site or in other materials, that information, along with any other information disclosed in your communication, can be collected and correlated and used by such third parties and may result in your receiving unsolicited messages from other persons. Such collection, correlation, use and messages are beyond our control.

    3. SPECIAL NOTE FOR PARENTS CONCERNING PRIVACY

    The Site is not directed to children and we do not currently knowingly collect any personal information from children under the age of thirteen on the Site. If in the future, we collect personally identifiable information from children, we will do so in compliance with the Children's Online Privacy Protection Act of 1998 (15 U.S.C. 6501 et seq.) including, without limitation, obtaining necessary parental consent.

    4. OPT-OUT

    If you supply ANI with your email address, you may receive periodic electronic mailings from us regarding news, products, services, or upcoming events. If you ever wish to stop receiving such emails, please e-mail us at postmaster@augustanational.com with the phrase "REMOVE ME FROM MAILINGS" in the subject line.

    5. QUESTIONS, ACCESS, CONTACT INFORMATION, CHOICE AND ENFORCEMENT

    If you have any questions or concerns about our Privacy Statement, email us at postmaster@augustanational.com with the phrase "MASTERS PRIVACY POLICY" in the subject line, call 706-667-6000 or send your questions or concerns in writing to:

    Augusta National, Inc.
    2604 Washington Rd.
    Augusta, Georgia 30904

    If you request, we will provide you with the opportunity to object to and correct any inaccurate information we maintain about you, subject to verification. Any such request may be added to your data file and forwarded to data recipients where appropriate or requested by you. You may also request that your data not be shared with any third parties.

    6. CALIFORNIA PRIVACY RIGHTS

    California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

    Augusta National, Inc.
    2604 Washington Rd.
    Augusta, Georgia 30904